Product Management

The role of product management is to understand customer needs and to define a set of products and services that meets those needs, while creating competitive advantage and achieving revenue and profitability goals.

JRS Strategic Marketing works with your team to assess the current product portfolio, develop a process for product roadmapping, and ensure the products on the roadmap are profitable and competitive.  We will also develop a repeatable process so that accurate product management decisions can be made on an ongoing basis. 

  • Portfolio assessment and gap analysis
  • Product roadmapping
  • Market/product requirements definition
  • Business case development
  • Business vitality analysis
  • Pricing strategy
  • Competitive positioning
  • Product management process and organizational development