Preparing to take a new product or service to market? Many companies make enormous investments into new product development without having a strong downstream marketing plan in place.
JRS Strategic Marketing will work with your team to develop and execute a positioning and launch plan that maximizes the potential for success.
- Market segmentation
- Identification of target market and customers
- Mapping of decisionmaking & buying process
- Competitive analysis
- Value proposition development
- Channel selection
- Pricing analysis and strategy
- Launch planning and execution
- Messaging and message delivery vehicles
- Success story/case study development
- Awareness and demand generation
- Online/social media strategy
- Sales training and targeting
- Lead generation and management