Go-to-Market Execution

Preparing to take a new product or service to market?  Many companies make enormous investments into new product development without having a strong downstream marketing plan in place.

JRS Strategic Marketing will work with your team to develop and execute a positioning and launch plan that maximizes the potential for success.

  • Market segmentation
  • Identification of target market and customers
  • Mapping of decisionmaking & buying process
  • Competitive analysis
  • Value proposition development
  • Channel selection
  • Pricing analysis and strategy
  • Launch planning and execution
    • Messaging and message delivery vehicles
    • Success story/case study development
    • Awareness and demand generation
    • Online/social media strategy
    • Sales training and targeting
  • Lead generation and management